'NFT trading platform' into Samsung TV... Softbank bets hundreds of bi…
언론사(미디어) Korea Economy
글쓴이 Huh Ran, Choi Da-eun
보도일 2022-06-24
2,303회
작성일 22-06-27 12:18
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NFTs change industries
(End of 3) NFT that penetrates financial daily life
MoonPay made NFT payment system
10 million people in 160 countries are using it
Funds and ETF products dedicated to US lines also appear
"NFT is also a test bed in the cryptocurrency plummet
Survival will depend on benefits and effectiveness.”
On the 23rd (local time), Samsung Electronics North American subsidiary (Samsung US) held an event by inviting panelists to Samsung 837, a customer experience space in New York, USA. Panelists are presenting on the theme of ‘Women of web 3’.
On the 23rd (local time), before the opening of the Samsung Electronics experience center “Samsung 837” (pictured) in Manhattan, New York, people waiting to enter stood in line for more than 100 meters. In line with the opening of ‘NFT NYC,’ the world’s largest non-fungible token (NFT) event, Samsung Electronics has decorated this place as an NFT gallery and is holding various events. The feast of NFTs on the 3-story high 8K screen captivated the audience, but what NFT experts paid attention to was Samsung 837's marketing method, which allows consumers to create their own NFTs. Samsung Electronics is also preparing a TV equipped with an NFT trading platform.
○ NFT investment technology digging into daily life
Cryptocurrency payment company Moonpay introduced a payment system that allows NFTs to be bought and sold with credit and debit cards on its NFT trading platform in March. Launched in 2019, MoonPay has more than 10 million users in 160 countries. Previously, you had to go through cumbersome processes such as creating a digital wallet and then buying and inserting Ethereum, but now you can easily purchase it with a TV remote control or credit card. There is a view that NFT investment will dig into financial daily life by lowering the transaction entry barrier.
In Korea, NFTs and cryptocurrencies, other than goods and services, cannot be purchased with credit cards under the Specialized Credit Financial Business Act. Although the legal status of NFT differs from country to country, it has already established itself as one of the financial instruments such as stocks, funds, and gold in the global market. In the blockchain-based metaverse era, there is high expectation that it will emerge as an investment tool that contains various contents and real things, from art and fashion to real estate, wine, and music. Global venture capital (VC), such as Andreessen Horowitz and Softbank, invested huge amounts of money in NFT-related companies, and NFT-only funds and exchange-traded funds (ETFs) also appeared.
○ Boulder screening is in full swing
However, the future of NFT is not all bright. The recent plunge in global asset prices has increased the price volatility of cryptocurrencies, and the NFT trading market has also shrunk. Experts believe that excessive bubbles in the NFT market will burst and ‘covering the jade’ will proceed quickly. It is analyzed that the value of NFTs will be determined by ‘how useful they are to the owner’.
Ivan Sotolite, CEO of MoonPay, gave a keynote speech at NFT NYC, saying, “As cryptocurrencies undergo irrational confusion, people are starting to ask questions about their intrinsic value.”
“At a time like this, NFTs can survive only when they go beyond collectibles and increase their effectiveness, such as actively collaborating with promising brands and creators,” he said.
At NFT NYC, MoonPay unveiled its ‘Hypermint’ platform that helps businesses create and issue utility NFTs on a large scale. Utility NFTs are NFTs with various commercial functions, going beyond art-based NFTs such as digital art or photography. MoonPay has entered into Hypermint partnerships with Universal Studios, a film production company, and Snoop Dogg, a record producer.
Choi Hyun-joon, CEO of Clay City, a virtual real estate NFT platform, said, “Real estate NFT is not a simple game reward.”
“It could be a ticket to a new investment, an invitation to a specific event in the real world, or a benefit linked to a credit card,” he explained.
The famous NFT ‘BAYC (Boring Monkeys’ Yacht Club)’ is increasing its use value by providing various benefits and community functions and collaborating with famous brands such as Adidas. Yuga Labs, which created BAYC, attracted $450 million (approximately 584 billion won) of investment from global VCs such as Andreessen Horowitz. In just over a year after its establishment, the value of the company increased to 5 trillion won. Blinkers, which operates the wine NFT platform Bank of Wine, is also planning to hold expensive wine tastings for NFT owners.
