'Belly Gom', Only Moves for 60 Seconds... Why Buy at 60,000 Won This V…
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When I entered the Lotte Home Shopping app on the 4th, I was able to purchase it according to the link in the upper banner. Searching for products by entering ‘NFT’ and ‘Belly Gom’ in the search box did not work well. To buy NFT products, you must first install a wallet. When you put your wallet on it, it is placed at the top of the ‘My Lotte’ corner where you can check your order or delivery, and you can watch a video for 60 seconds here.
Resale is also possible on the NFT platform
In this video, a Belly Gom and a monkey character, Kiki, are separated during the day and meet at night. Customers who purchased it left reviews such as “It is quite high quality than I thought” and “I feel cute and warm emotions” in the product review section.
Lotte Home Shopping made a video with Noh Jun (53) for NFT sales. Artist Noh majored in sculpture at Seoul National University and was in charge of a clay making program on air from 1999 to 2002 as the clay animation commercial for ‘Cute Soda’ drew attention. In 2019, he also exhibited his works for the first time by an Asian artist in Abu Dhabi, the center of culture and art in Central Asia.
160 Belly Gom videos were sold by the morning of the 4th. Separately from Belly Gom, Lotte Home Shopping sold two NFT works by artist Moreking at 70,000 won each. Starting on the 9th, NFT products featuring Lucy, a virtual model of Lotte Home Shopping, and NFTs from the movie “The Witch 2 : The Other One” scheduled to be released this summer will be sold sequentially. In the future, products will be available for trading on Opensea, the world's largest NFT trading platform.
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However, in the NFT product review corner of Lotte Home Shopping, customers who wanted more detailed information continued, such as “I want to know the wallet address, but there is no corresponding data” and “I think the edition number and detailed link page should be attached together.” This is because it is possible to resell only when there is specific product information, so that the value of the investment purchased at 60,000 won can further increase.
Shinsegae Department Store also decided to sell NFTs related to its own character, Puvila, from June 10th. To this end, the Puvila Gallery website has been created to guide you through the process of opening a wallet to purchase NFTs and joining OpenCea. According to the Pubilla Gallery website, the NFT will be traded through Klaytn, a cryptocurrency created by Kakao. On the cryptocurrency exchanges such as Coinone and Bithumb, Klaytn was traded at 890 won per unit as of the morning of the 4th.
Coffee and parking benefits when buying NFT
Customers can resell through OpenSea after installing Kaikas, a cryptocurrency wallet platform made by Kakao. Through the Puvila Gallery, the process of signing up for OpenSea was introduced. Shinsegae Department Store provides benefits such as valet parking, coffee coupons, and discount coupons offline by classifying customers according to the degree of NFT activity.
Kim Sang-gyun, a professor at Kyunghee University's Graduate School of Business, said, "As distribution companies jump directly into NFT sales, they can expand the NFT market to customers who are not familiar with cryptocurrency or virtual worlds." Hyundai Department Store Duty Free also collaborated with five domestic artists in March to self-produce 255 NFTs with the theme of Dongdaemun and Samseong Station in Seoul and provide them to customers free of charge.
However, there are also concerns that customers may suffer damage if the price of NFT products drops sharply or the value plummets in the process of exchanging won for cryptocurrency. A cryptocurrency expert who wished to remain anonymous advised, “If customers suffer losses after investing, a situation may arise in which major companies are held accountable.”, so that "Communicate closely with customers from the start."
Kim Min Sang. 2022.05.05. "'Belly Gom', Only Moves for 60 Seconds... Why Buy at 60,000 Won This Video". JoongAng Ilbo.
