Daewoong Pharmaceutical Collaborates with Dong-A Dotcom D-Ren on 'Our …
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Daewoong Pharmaceutical's fatigue recovery drug "Uru Shot" has joined hands with Dong-A Dotcom to expand the contact point of the MZ generation. It will introduce two types of healthcare service learning platform "D-RUN" and NFT operated by Dong-A Dotcom.
Daewoong Pharmaceutical announced on the 24th that it will release two types of collaborative NFT (Non-Fungible Token) paintings using the Urushat character "Us" and the Dong-A Dotcom character "Diz" on the 26th through Kakao Blockchain affiliate GroundX platform.
NFT will be released as an image containing ▲ us and deese's vibrant daily life ▲ us and deese's refreshing daily life. It can be purchased from GroundX NFT distribution service 'Clip Drops'. Buyers will be presented with 20 Urushots and Dillon goods.
Through this collaboration, Daewoong Pharmaceutical plans to expand communication and contact points so that modern people and MZ generation "Running Crew," who feel light fatigue in their daily lives like running, can access Urushot's healthy fatigue recovery message.
This is not the first time Daewoong Pharmaceutical has introduced NFTs. In November last year, it developed the Urushat bear character and released it as an NFT to target MZ generation consumers. This time, through a collaborative project with Dillon, which aims for healthy healthcare, it will deliver a healthy fatigue recovery message unique to Urushot.
Diron is a healthcare NFT Web 3.0 platform service. It supports Move To Earn (M2E) services that provide compensation for walking and running exercises and systematic record measurement functions. Modes such as walking, running, and marathon can be used based on GPS location information. All members receive up to 10,000 steps of rewards per day through walking (entry) mode. Members with NFTs can obtain additional rewards through the learning mode. In marathon mode, users can manage their own exercise records by individually setting goals such as 10K, half, and full course. Through continuous updates, functions such as challenges, events, and running crew will be operated sequentially. It also presented an event linked to this year's Dong-A Marathon.
NFT refers to a virtual token that proves digital asset ownership using blockchain technology. It implements an irreplaceable sparse value by giving a separate unique recognition value within the NFT. Recently, the use of NFTs has been increasing, focusing on digital art works such as paintings and videos. In particular, NFT is used as a tool or play tool for generation MZ who are familiar with the digital environment to express their individuality.
"This NFT collaboration project is a digital innovation for Daewoong Pharmaceutical to reach the MZ generation," said Park Eun-kyung, head of Daewoong Pharmaceutical's CH marketing division. "We will continue to dig deep into the MZ generation culture and showcase interesting digital content so that those who are tired of daily fatigue can sympathize."
