"Following the stock lunch box, this time..."E-Mart 24 launc…
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Convenience store E-Mart 24 is going to pre-order its membership NFT (non-replaceable token) for the first time in the industry.
A total of 7,272 NFTs are issued, and consumers who purchase them are expected to receive free drinks or discount coupons every month for a year when membership benefits are maintained.
According to E-Mart 24 on the 5th, E-Mart 24 will sell 'Wondongi NFT' from the 18th in partnership with 'Ground X', Kakao's blockchain technology affiliate.
The plan is to hold a planetary NFT pre-gift (airdrop) event from the 9th to the 10th.
On the 9th, a first-come, first-served planet NFT information message will be sent to Kakao Talk Plus friends. When a consumer presses "get an air drop," planetary NFT enters the digital asset wallet "Klip."
A day later, on the 10th of this month, you can receive planetary NFT by scanning the planet NFT airdrop guide QR in the NFT pop-up store. Only one planetary NFT can be received per person.
Consumers who hold it until the 14th will have the right to purchase NFT from Wondong at "Clip Drops" from the 18th.
E-Mart 24 introduced its own NFT to encourage consumers to use more stores by strengthening membership benefits. Consumers who purchase NFTs are provided with different benefits depending on the type of NFT.
For example, consumers who purchase NFT (19,000 won) of Coffee Wondong will be able to drink three cups of warm Americano for free every month. Considering that Americano costs 1,200 won, it is a benefit worth 43,200 won a year.
For consumers who purchased the NFT, three 1,000 won discount coupons will be provided every month that can be used to purchase triangular kimbap, gimbap, and lunch boxes.
사진 확대All consumers who purchase NFT can also receive a 5,000 won discount coupon. However, one planetary NFT, which is a condition of purchase, is presented per person, so only one type of NFT can be purchased.
Earlier last year, E-Mart 24 released a lunch box that offered music copyrights as prizes. Consumers who purchase the product can use the QR code of the enclosed coupon to hold music copyrights that are traded on a "weekly" basis like stocks.
In the second quarter of this year, it made headlines again by selling 'US stock lunch boxes'. If consumers purchase lunch boxes worth 5,000 won, they will be provided with coupons so that they can receive one of the shares of 12 major U.S. companies, including Tesla, Microsoft, and Apple.
At that time, E-Mart 24 started selling stock lunch boxes to increase sales by taking advantage of the fact that the 2030 generation, the main consumer group, is interested in financial technology such as stocks. The reason for choosing U.S. stocks is also because domestic investors' market preferences are considered.
On top of that, since last month, it has also collaborated with Ground X to launch NFT. The explanation is that Wondong will continue to expand cooperation between the two companies so that they can connect mobile applications (apps) and offline stores centered on NFT.
Industry sources say that E-Mart 24 is a leader in exotic marketing that is not directly related to distribution.
An E-Mart 24 official said, "We expect that Wondong NFT will lead to the formation of fandom for Wondong's characters and the visit to E-Mart 24 stores, which will eventually increase consumer loyalty to the brand and increase franchise sales.
