NFT platform 'Eleven' eyes using K League videos
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Amid the recent activation of the irreplaceable token (NFT) business using sports games and players' videos, the K-League NFT platform "ELVN," introduced by Blueberry NFT subsidiary Blueberry Meta, was selected for this year's star brand grand prize.
Blueberry Meta has signed a publicity contract with the Korea Professional Baseball Players Association, the Korea Retired Players Association, the Korea Professional Football Federation, and the Korea Volleyball Federation to carry out an NFT project using domestic professional sports videos. On September 15, the soccer NFT platform Eleven was launched and the industry's first NFT containing K-League videos was released.
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If you purchase NFT from Eleven, you can permanently keep and trade videos of your favorite players. It is popular not only for soccer fans but also for those interested in NFT as it records vivid moments of sports, but the welcome pack released at the time of its launch and the first half pack released on the 29th of the same month quickly sold out.
Blueberry Meta is also active in communicating with sports fans and athletes. Based on the player's card purchased from Eleven last month, the event was held to prepare the best 11 and provided two invitations to the winners of the Hana One Q K League 2022 Grand Prize Ceremony held at The-K Hotel Convention Center Grand Volume.
Earlier in June, it signed a memorandum of understanding (MOU) with Hyundai Department Store for "NFT Content Collaboration" and held a sports NFT pop-up store at Hyundai Department Store's Mokdong branch in July to hold a fan signing event. The signing event was attended by players representing Korean professional basketball (KBL) such as Kim Sun-hyung, Byun Joon-hyung and Yang Hong-seok, as well as players playing in professional volleyball (KOVO) such as Seo Jae-deok, Cho Jae-sung, Lee So-young and Yang Hyo-jin.
An official from Blueberry Meta said, "We will try to contribute to the change of perception and popularization of NFT by allowing not only K-League fans but also sports lovers to experience close activities in the real world."
