Daewoong Pharmaceutical Launches NFT for Urushot Character... Strength…
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Daewoong Pharmaceutical will carry out sensuous marketing for young consumers with its fatigue recovery agent "WooRushot."
Daewoong Pharmaceutical announced on the 15th that it will release five non-fungible token (NFT) paintings through the platform of Kakao Blockchain affiliate "Ground X" using its own UROOSHOT character.
In order to be familiar to the MZ generation consumers, Daewoong Pharmaceutical has developed a character that resembles a bear, a company symbol. The main character 'We' has a character who just joined the company and says what he wants to say confidently. The move is aimed at allowing the MZ generation to sympathize and sometimes share joy. "Nero" features balls of the same color as the Urushot tablet. He has a personality that comforts people with his cute appearance.
Daewoong Pharmaceutical plans to further increase its awareness of UROOSHOT products for the MZ generation, which uses NFT to reveal their individuality. In particular, the government plans to strengthen communication with consumers so that modern people who feel light fatigue even in their daily lives, such as leisure life or meeting with acquaintances, can easily relieve fatigue.
NFT refers to a virtual token that proves ownership of digital assets using blockchain technology. Since it gives a separate unique recognition value within the NFT, it is rare and irreplaceable, so its influence has recently been increasing around digital artworks such as paintings and videos.
There are a total of five NFTs released by Daewoong Pharmaceutical. It consists of an image of us and Nero hugging each other, a picture we are charging with Urushot, an image of delivering a fatigue recovery message with Urushot, and two series of us and Nero going on a trip. The NFT can be purchased on the Ground X platform 'DFACTORY'. It runs a limited edition Urushot character goods presentation event for buyers.
Lee Eun-jung, CH head of Daewoong Pharmaceutical, said, "We planned this NFT to reflect the consumption trend of the MZ generation, which values scarcity," adding, "We plan to continue various digital marketing so that young consumers who are tired of daily fatigue can sympathize."
Meanwhile, Daewoong Pharmaceutical said that the Urushot character goods products can also be found on the Kakao Talk channel as a "God Live" goods edition to be released at the end of this month.
