Renault Korea issues 'My Own Car' NFT... Accelerate brand digital expe…
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Renault Korea Motors announced on the 5th that it will hold a "Create Your Epic Car NFT" event on Metaverse until the 2nd of next month, which will make its own car and provide the only Alpha Collection irreplaceable token (NFT) and virtual currency.
This NFT project can be seen as the first activity to promote Renault Korea's digital experience in earnest in line with the rapidly changing trend of the Web 3.0 era. Alpha Collection NFT is an NFT that makes and publishes its own cars with more than tens of thousands of new combinations, including design and color. The target models are the new XM3 E-TECH Hybrid, SM6, and QM6, which started accepting pre-contracts on the 1st.
Works published in NFT will be awarded Klay cryptocurrency as a prize according to scarcity. Clay cryptocurrency worth 5 million won will be paid to the first place with the highest score, 1 million won to the third place, and 50,000 won to the third place 100 people. In addition, all NFT holders will be given Renault Korea special edition costumes that can be worn at World of You, a metaverse platform space.
An official from Renault Korea said, "We are preparing a variety of digital brand experiences that consumers can enjoy in line with the era of Web 3.0. We expect NFT to provide a different kind of fun in an area that has recently been increasing interested in the younger generation."
Meanwhile, Renault Korea signed a memorandum of understanding (MOU) with Metaverse and NFT gaming platform company The Sandbox last month. It is planning to provide digitalized brand experience to consumers.
After logging in to Renault Korea's official website, you can participate in the event by performing a mission on the event page. Participants can purchase a mystery box with points accumulated through the mission. Different car parts are provided at random. If you create and store your own Epic Car, which is the only one in the world, through thousands of colors and designs, NFTs for the model will be issued. Renault Korea plans to provide various benefits to Alpha Collection NFT holders in the future.
