Blinkers, 300 million won worth of event in Gangnam..."Emphasis on NFT experience"
"Experience certification means beyond investment"
Cocktail bar, social salon...Community membership features
NFT, a digital proof method, appears as a real bag and jewelry.
On the afternoon of the 28th, a special wine tasting event was held at a complex cultural space in Nonhyeon-dong, Seoul. A large number of people from all walks of life, including domestic wine lovers, startups, F&B companies, investment companies, and large companies, gathered to enjoy high-end wine, and top domestic sommeliers and wine auction houses participated to explain wine. It is the story of the "B.O.W Festival," a private tasting event hosted by "Blinkers," the operator of the NFT wine exchange Bank of Wine.
A wine expert explains the wine to be tasted at the Bank of Wine venue on the 28th. Offered Blinkers
Experience certification with NFT
Blinkers has established a business that can invest in wine, which was impossible to trade between individuals under the current law by applying NFT to wine. If there is a Bank of Wine member NFT, spot wines can be stored as NFTs and can be traded, so they can be used as an investment tool for investment. Another advantage is that you can exchange NFT for real wine at any time.
Park Sang-wook, CEO of Blinkers, explains the business model to Bank of Wine members and customers. Offered Blinkers
In addition, the "M-NFT" service was introduced so that members can record the number of people who drank together with the wine list they drank. In other words, it serves as a 'means of experience certification' beyond simple investment products. The company attracted investment from KB Investment and D-Camp in June, and was also selected by the Ministry of SMEs and Startups' technology start-up support program "Tips" and is receiving love calls from investment industries such as venture capital (VC).
Park Sang-wook, CEO of Blinkers, said, "The direction of the NFT market is expected to be the expansion of IRL (real life), and this event is also designed to give members a chance to taste real wine and experience how it can be linked to wine NFT."
According to Blinkers officials, the event cost about 300 million won for the overall operation of the event, including rental fees, labor costs, and invitation fees. It is a large-scale start-up event that has just begun to receive investment. An industry official said, "The NFT concept is a large-scale promotion strategy to provide a clear IRL experience for wine lovers who are not familiar with the concept."
Real-life-linked NFT projects are the trend.
Starting with Blinkers, there are a series of projects in the industry that put forward NFT and IRL. Late last month, a cocktail bar in Apgujeong, Seoul, held a launching party for the "Ragejigome Club."
Rayzigome Club is an NFT project run by the food material distribution platform "Farmers Potter" and has achieved about 4 billion won in annual sales since its foundation in 2018. Recently, if you open a cocktail bar for members and certify NFT, you will receive benefits such as menu discounts or free provision.
The Rayjigome Club is a project in which NFT members organize restaurant maps, and aims to provide high-quality restaurant information to participants through decentralized reviews. Starting with Apgujeong Bar, it is expected to launch a restaurant named Raigome Club in a large complex mall.
In addition, the "RSV Project," which advocates Web 3.0 salons, and the NFT membership-based local cafe "Hydmi please" are considered representative real-life-linked projects in Korea.
Shin, an office worker who is an NFT investor (holder), said, "As NFT is incorporated into the community, it will give users a networking experience and the community will be valued accordingly."
Bag, Jewelry...a lifelike NFT
In addition to tasting and networking parties, there are also cases of producing NFTs in real life. It is also reborn as another level of artwork beyond the level of simple and inexpensive "goods." For example, Tiffany, a luxury jewelry brand, recently announced on its website that it plans to mint an NFT called "NFTiff" from the 5th.
NFTiff physical photo Source = Twitter @dt_chain
NFTiff is a collection of 250 digital passes inspired by Cryptofunk, a PFP NFT with historical significance. Holders can get a necklace made of their crypto-punk NFT jewelry in real life if they pay 30 Ethereum (equivalent to 64 million won) to mint. It said it uses 30 gemstones and diamonds to implement similar to the original NFT art.
NFT Macage service introduced by Korean designer brand Arthur & Grace. Arthur and Grace
In June, fashion brand Arthur & Grace introduced the "NFT Marquage Service," which engraves PFP NFT into its products by hand painting. It is a service that artists embroider digital images themselves. It is working with copyright owners such as CryptoPunks and Boring Monkey Yacht Club (BAYC) to provide NFT macage services for each item.
A VC official said, "There are many communities using NFT and real-world-linked NFTs," adding, "We are actually looking for something meaningful rather than bubbles, and the price has improved that much accessibility." It has a core value called food. 
