"What is that gorilla?"... Jacket Hawaiian Shirt 'fits' into…
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Man-on-the-Boon new products are stored as non-fungible tokens (NFT).
Shinsegae International announced on the 20th that it will join hands with 'Metaconz', the leader in the domestic NFT market, to introduce 'wearable NFT' produced as a new product of Man on the Boon, Shinsegae International's own men's select shop brand.
Wearable NFT means that a fashion item that can be worn on a character or PFP, a profile image for social media, is produced as an NFT based on blockchain technology.
MetaKongz is an NFT made and issued with a gorilla character as PFP, and it is a project that has been so successful that it has broken all records of NFT transactions in Korea. It is recognized as a representative NFT project in Korea, such as recording the number one transaction in Korea at OpenSea, the world's largest NFT exchange. Celebrities such as singer Seon-mi, Swings, movie star Ma Dong-seok, and music producer Brave Brothers own or collaborate to release NFTs, and their popularity is growing.
Customers can permanently own the clothes actually sold at the store in the form of 3D costume cards, and if they have a Meta Kongz character, they can wear it directly. Shinsegae International expects to attract consumers' attention in terms of rarity and collectible value, especially as it carefully selected the most popular products this season and produced them as NFTs in limited quantities.
Man on the Boon started this collaboration based on the fact that males in their 20s and 40s who are interested in NFTs and virtual currencies are their main customer base. In particular, by using the Meta Kongz character, which has its own worldview, instead of simply marketing for product sales, the product was given a story and fun and rarity. It is expected to attract new customers by targeting young people who are sensitive to new technologies and trends, and to secure the loyalty of existing customers.
The products that are limitedly issued as wearable NFTs are 10 popular products of this season by Man on the Boone,
There are 'silk blend check jacket' with green check pattern, 'short sleeve polo knit', 'linen field jacket', 'Hawaiian open collar shirt' and 'graphic t-shirt'. All of the actual costumes were implemented as 3D costume cards, and only 50 limited editions were issued per product, increasing the rarity and collectible value. Man on the Boon's wearable NFTs can be purchased sequentially from the Kongz Shop on the official website of MetaKongs from the 27th of this month, and can be purchased with MKC, MetaKongs' own coin.
Shinsegae International is holding various customer events to commemorate the release of the Man on the Boon Wearable NFT. First of all, if customers who have purchased Man on the Boon products at SI Village, the company's mall by the 26th of this month, apply for the comment event, NFTs will be presented through a lottery.
In addition, by the 26th, if you leave a comment on the related post on Man on the Boon's official Instagram and the style and reason you want the most among the Man on the Boon wearable NFT products, NFTs will be awarded through a lottery.
