Lee Soo Man "SM's new field is metabus... NFT will also advance&#…
언론사(미디어) 한국경제
글쓴이 방준식
보도일 2022-05-22
2,580회
작성일 22-05-23 10:36
본문
Speech at Stanford University Korean Studies Conference
Binance and The Sandbox Collaborate on Metaverse Business
Binance and The Sandbox Collaborate on Metaverse Business
Sooman Lee Executive Producer Speech at Stanford University Korean Studies Conference.
Provided by SM Entertainment
Executive Producer Lee Soo Man, who took the podium as 'K-Pop First Mover', starting his speech by saying, "In the midst of globalization and the gust of technological revolution, K-pop and Hallyu are further proving the power of ‘content’, and crossing regions and borders, generations and ideologies, we are connecting the hearts of people around the world as one," and "Through SM's vision, it will be the beginning of realizing the dream of countless future artists, creators, and prosumers around the world."
On this day, Lee Soo Man, executive producer, explained SM's content production technology, 'CT(Culture Technology)'. He explained, "I named it 'CT' to systematize and develop the production know-how that creates content, along with the work of manualizing the entire process of producing K-pop culture as a technology by creating a formula." He continued, "CT is my own production system that systematizes the management system of casting-training-content production-marketing by organizing it into four stages. CT is the growth engine of K-pop and the fundamental operating system of SM."
Images from the Korean Studies Conference at Stanford University (from left: Director Shin Ki-wook of Stanford University Asia-Pacific Institute, SM Executive Producer Lee Soo-man, EXO Suho, and Stanford University Professor Masi Kwon). Provided by SM Entertainment
He also revealed about SM's metaverse vision. Just like P2E(Play2Earn), which makes money playing games with blockchain technology, it was emphasized that the era of P2C(Play2Create), which is enjoyed while creating K-pop, will come. "We are building an ecosystem where anyone can create in a new cultural ecosystem in the future," and "Anyone will be able to enjoy and generate profits through activities that recreate using IP, which is original content," he said.
