Shinsegae Department Store sells NFT and open Metabus Cultural Center……
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Shindegae signed an agreement with NFT company Meta Kongz
Character 'Puuvilla' NFT poduct sales
Benefits provided to excellent customers according to their level
Shinsegae Academy Metaverse class,
conducting lectures at the cultural center in virtual space
Shinsegae Department Store is speeding up online and offline convergence with the metabus. It not only produces and sells NFT(Non-Fungible Token), but also conducts cultural center lectures through metaverse. Shinsegae joins hands with 'Meta Kongz', a representative NFT company in Korea, to target MZ generation customers who are sensitive to new technologies and trends such as NFT and blockchain. Shinsegae, which signed an MOU with Meta Kongz for mutual cooperation at the end of April, will produce and sell 10,000 NFTs of Puvila, the representative character of Shinsegae Department Store, in June. Each of the 10,000 NFTs issued by Shinsegae is given 6 different grades, and according to the grades, premium customer benefits that can be used at department stores are also presented. NFT means a token that represents a digital asset with scarcity. By applying blockchain technology, it is given a unique recognition value and has characteristics that cannot be duplicated.
Through this agreement, Shinsegae △Plan and produce PFP NFT(Picture For Profile NFT) using Shinsegae’s own characters for the first time as a major company △Plan NFT exhibition/festival △Meta Kongz NFT community and Shinsegae Department Store On/offline marketing for customers △Establishment of a metaverse ecosystem using NFT characters is promoted.
Meta Kongz is a company that produces various PFP NFTs using blockchain technology. PFP NFT brands in the form of gorilla images such as 'Meta Kongz', 'Baby Kongs', and 'Girilla' are representative. Meta Kongz NFT maintains the No.1 trading volume in the Klaytn Market within the 'Open Sea', a major trading platform, and is currently trading at about KRW 20 million at the lowest price per image.
Shinsegae is expected to showcase goods production, brand/artist collaboration, and metaverse ecosystem establishment with NFT using its own character 'Puuvilla'. Puuvilla is a representative character of Shinsegae Department Store and has been loved by customers in their 20s and 30s by collaborating with luxury brands Roger Vivier and SSG Landers since it was first created in 2017.
Shinsegae opened a new homepage for Puuvilla NFT in early May. You can find detailed information, such as how to purchase NFTs, on the website 'Puuvilla Society'. In addition to the website, KakaoTalk, Twitter, Discord, and Telegram open to show off full-fledged marketing. On the 10th and 11th, about 10,000 Puuvilla NFTs would counduct minting(Minting, create and sell NFT), and special offline benefits enjoyed at department stores are provided according to the level of NFT. Events such as parties for NFT owners are also being planned. Puuvilla NFT is traded through the Klayton blockchain. Prices range from 250 to 30 KLAY.
Shinsegae has already attempted differentiated marketing by producing NFT for the first time in the distribution industry. In February, it drew attention by producing and presenting images collaborated with an American 3D artist as NFTs to department store mobile app customers. The response from customers has also been positive. As a result of conducting a survey of 50,000 people for 5 days from March 21 to 25 after Shinsegae held the NFT giveaway event, 70.5% of customers answered that they were interested in NFT.
Shinsegae also introduces cultural center lectures through the metaverse. Shinsegae Academy conducts culture, art, career development, and creative classes on the Metaverse platform during the summer semester. Lectures that were usually only available off-line can be easily and comfortably listened to in a virtual space. Lee Seong Hwan, executive director of sales strategy at Shinsegae Department Store, said, "We will preemptively respond to the rapidly changing market and create an environment where we can lead the lifestyle of our customers."
[Reporter Kang Min Ho]
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