LF HAZZYS Introduces Brand Virtual Influencer 'Haesu' NFT
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Hazzys, a leading fashion brand of life culture company LF, launched a non-substitutable token(NFT) of 'Haesu', a virtual influencer character created by itself, and held a drop event to present 'Haesu' NFT through a lottery until the 6th.
Haesu, a female character at work in her late 20s who works as a marketer at Hazzys.com, was first born in 2021 and has been active as a storyteller and a “sub character” who introduces the lifestyle pursued by Hedges through content for a year.
'Haesu' gained popularity through close communication with MZ consumers as well as existing Hazzys customers, serving as the brand's own influencer, becoming a motif for Hazzys' brand activities. In particular, last fall, the 'Happy h Campaign', a customer-participatory event where you can freely draw Hazzys' H logo with your own happy moments, received around 1,100 works of art, mainly from 'real fan' in Haesu, and the selected works will lead to an offline exhibition at the end of the year.
Hazzys presents a total of 365 NFTs containing various images of Haesu and her friends over the past year. It consists of symbolic moments from Haesu's childhood to growing into a career woman and reuniting with her first love, as well a major scenes such as with her dog 'Latte'. In particular, only one of these five images was issued, adding value to the collection.
This event will be held through 'METAPiE', an NFT marketplace owned by Coinplug, a blockchain specialist company. Anyone can apply later after going through a simple membership registration without cryptocurrencyor complicated remittance procedures, and free gifts are given to the winners through a lottery.
You can apply from 10:00 am on the 3rd to midnight on the 6th at 'Meta Drop', an NFT gift event corner on the 'METAPiE' site. Winners will be presented with the corresponding NFT on the 9th.
Jung Ji Hyeon, managing director of LF Fashion e-com division, said, "Haesu has finished her season 1 activities and is preparing to present a new look, such as 3D content, in the future."
Lee Young Wook, 2022.05.03. "LF HAZZYS Introduces Brand Virtual Influencer 'Haesu' NFT". Maeil Business.
