Cube Entertainment signs MOU with Pala, Korea's largest NFT market
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Cube Entertainment (Cube Entertainment) announced on the 17th that it has signed a business agreement with Alchera, an artificial intelligence company, and Pala, a joint venture (VC) of Naver's subsidiary Snow, to create a global blockchain ecosystem.
With this business agreement, Cube Entertainment plans to enter Pala's NFT marketplace Pala Square, which is issued by Anicube Entertainment (Anicube), a joint venture with Anicube Brands, to provide convenience for more users to trade Anicube's NFT and contribute to expanding the blockchain ecosystem.
Pala provides a safe and convenient NFT trading environment for domestic users through Pala Square, the largest NFT exchange in Korea. Pala Square supports the largest number of digital wallets in Korea, including Metamask, Caicas Mobile, and Decent, as well as KakaoTalk-based clips, and provides users with a variety of conveniences with 0% NFT sales commission events and simple token swap functions. In addition, for the successful NFT business of the company, it has become a hot topic by "sold out" Superwork and Claydise through a launchpad service that supports NFT planning, sales, and secondary transactions. Pala plans to expand its NFT ecosystem by expanding to multi-chain NFT markets such as Ethereum within this year.
Cube Entertainment is a large entertainment agency with top artists such as BTOB and (G)I-DLE. In particular, the initial sales of (G)I-DLE's 5th mini album, which recently released Shinbo, surpassed 678,000 copies, and the title song "Nxde" achieved 100 million views of music videos on the 4th following its entry into "Billboard Global 200," proving its global popularity by setting a record of 100 million views in the shortest period among 4th generation girl groups.
Anicube has continued its NFT business by launching the Rightsome NFT Wearable and Collector Project in collaboration with the PFP-type Ani Bear NFT Mining and Fashion NFT Platform BNV (Brand New Vision) and Paris designer Victor Weinsanto on October 5, following the record number of NFT airdrops in April.
Cube Entertainment plans to launch the metaverse business in earnest by launching the K-pop open metaverse platform "Music Metaverse," which is being developed by "AniCube" in the first half of next year, starting with the K-culture complex cultural space and "AniCube" Land in the second half of the year.
