Sold out in 0.5 seconds despite bubble concerns...Distribution and Advertising Industry NFT Hot > NFT_News KDCA(한국데이터공인인증원)

Non-Fungible Token (NFT) is a hot marketing topic in the distribution and advertising industries. Although NFT, a digital asset based on blockchain technology, has been rumored to be a bubble this year due to a sharp drop in price and a decrease in trading volume, domestic distribution and advertising companies are drawing attention by continuing various attempts such as membership linkage.

According to industries on the 12th, NFTs released by distribution companies are continuing to be sold out. Lotte Home Shopping sold all 9,500 NFTs, which linked membership benefits to its character "Belliegom" intellectual property rights (IP), from the 17th to the 18th of last month. In particular, it was sold out in 0.5 seconds at the same time as the opening on the 18th of last month. On the same day, it ranked first in Korea and 16th in global transaction amount among cryptocurrency Clayton's affiliates on the NFT exchange 'Open Sea'.

Lotte Home Shopping analyzed, "The MZ generation (born in the early 1980s and early 2000s) are highly interested in NFT, and Bellygom's fandom has 1.2 million social media subscribers and practical benefits from the group's affiliates."

The NFT rating is divided into six levels. Lotte Signiel accommodation tickets will be provided to the top-rated "Belly" holder.

Shinsegae also produced Shinsegae Department Store's own character "Pubila" in NFT in June, setting a record of 10,000 sold out in one second. This NFT also offers benefits such as admission to Shinsegae Department Store's lounge according to six grades. 90,000 people gathered on the NFT community 'Discord' Fubila channel.

 

Shinsegae introduced the NFT Festival for the first time in the industry at the Centum City branch in Busan in July. Previously, it also signed an agreement with Hangeul to develop NFT products linked to computers and offline. Shinsegae said, "We plan to introduce 'Digital Shinsegae' as an integrated department store online and offline."

E-Mart has also decided to invest in 'Line Next', which is preparing to build its NFT platform business. In addition to E-Mart, 10 companies, including CJ ENM, will participate as strategic investors. An official from E-Mart explained, "We decided to participate as a partner to create new opportunities in the rapidly growing NFT market."

150 NFTs issued by Galleria Department Store on the 2nd were also sold out in a minute. As part of the "Right! LIFE" project, a life-respecting campaign, the entire proceeds will be used as animal welfare donations. A Galleria official said, "It is a communication channel that has sought a new way."

Advertising companies are also entering the NFT business one after another. Cheil Worldwide, an advertising affiliate of Samsung Group, signed a business agreement for brand NFT business with Cypherly, an overseas NFT exchange of Dunamu subsidiary, last month. Cheil Worldwide plans and produces NFTs of advertiser brands, and Cypherly develops and operates NFTs according to its own platform.

Lotte Group affiliate Daehong Planning launched a mobile gift certificate based on NFT last month. Only the owner can check the barcode of the mobile gift certificate, and the barcode is automatically covered when using it, allowing intuitively checking whether the gift certificate is used. Daehong plans to carry out NFT projects in the areas of ticket, membership, subscription rights, and luxury certification.

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