Binance "will re-enter the Korean market through NFT and BNB chai…
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"We will re-enter the Korean market through the NFT and BNB chains" interview with Leon Poong Binance, general manager of APAC.
"Korea Will Become an Asian Digital Hub"
As Asia's largest blockchain events were held in Seoul earlier this month, global blockchain masters visited Korea. During the event, they paid attention to Korea's virtual asset (cryptocurrency) craze and showed keen interest in the Korean market.
CEO Chang Feng Zhao, who leads the world's largest virtual asset exchange "Binance," also said at the event, "Korea is showing a very active virtual asset investment atmosphere."
Based on this interest, Binance is seeking to re-enter the Korean market. Leon Foong, general manager of Binance Asia-Pacific (APAC), recently said in an interview with BloomingBeat, "Binance is always interested in attractive markets around the world as a global player. From this point of view, Korea is a very good virtual asset market, he said. "We are trying to advance into Korea with irreplaceable tokens (NFT) and BNB chains."
"Korea Will Become an Asian Digital Hub"
Binance already established Binance Limited in Korea in 2020 and carried out its exchange business, but announced its withdrawal after a year due to regulations and market conditions.
However, it quickly came up with a plan for re-entry. Korea will still be an attractive virtual asset market and an Asian digital hub.
In fact, Binance signed partnerships with major domestic entertainment companies such as SM and YG earlier this year related to NFT and blockchain businesses. In addition, it plans to expand its NFT business by utilizing various intellectual property rights (IP) such as games and sports.
"The Korean market is currently one of the places where virtual asset transactions are active and liquidity supply is large," said Pung. In this regard, global virtual asset companies are paying attention, he said. "We can grow into a digital hub in the Asian market in the future."
"Binance is looking at many opportunities not only in Korea but also in various markets around the world," he added. "In Korea, we are trying to expand our scope to NFT and BNB chains first." BNB Chain is a blockchain mainnet developed by Binance and supports various blockchain project teams based on this.
Director Pung explained, "Currently, BNB chain is building values that match them based on various experiences such as P2P, Wallet, and Customy." "As the data currently held by the BNB chain proves, we create a long-term business, not a short-term value," he said. "Since we have the entire infrastructure, projects only need good ideas."