LG Household & Health Care 'Dr. Groot' sold out 2,000 NFTs in a day. > NFT_News KDCA(한국데이터공인인증원)

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LG Household & Health Care 'Dr. Groot' sold out 2,000 NFTs in a day.

언론사(미디어) Maeil Business News 글쓴이 Young-Wook Lee 보도일 2022-08-02
1,985회 작성일 22-08-03 13:17

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Dr. Groot NFT [Photo provided = LG Household & Health Care]

 

LG Household & Health Care collaborated with the Doge Sound Club (DSC Label) to sell 2,000 "Doctor Groot Universe NFT" issued on the 29th of last month, all sold out on the 30th of the same month, a day after its issuance.


LG Household & Health Care launched the BILIFE Universe NFT for the first time in the beauty industry since March, and issued the NFT based on the Dr. Groot brand worldview that Dr. Groot goes on an adventure to find the cause of hair loss and skin trouble with his grandson Mike.


In particular, the so-called "Hoping to Save Hairy Humanity KIT," which includes microbiome shampoo and ampoule sold by Dr. Groot, was presented to buyers, and the purchase of NFT and the connection of shampoo close to real life drew positive response.