Seo Jae-young, managing director "Blockchain and NFT change the world's 'wealth map'" > NFT_News KDCA(한국데이터공인인증원)

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Seo Jae-young, managing director "Blockchain and NFT change the w…

언론사(미디어) Korea Economy 글쓴이 Jaeyeon Ko 보도일 2022-07-15
2,265회 작성일 22-07-15 10:30

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'Salary King PB' publishes web 3.0 specialized book
Seo Jae-young, Managing Director, NH Investment & Securities서

Scale of customer assets managed in trillions
Last year's annual salary of 1.4 billion 'three times that of the CEO'
Interviews with 40 industry experts
서재영 상무 "블록체인·NFT가 세계 '부의 지도' 바꾼다"

Seo Jae-young (59, photo), managing director of NH Investment & Securities’ Premier Blue Gangbuk Center, is a ‘permanent managing director’. He assumed the position of managing director in 2002 and stayed at the position for 19 years. It wasn't that he was incapable of promotion. Every year, whenever a business report is released, it is mentioned as a “private banker (PB) who receives a higher salary than the CEO.” Last year, his annual salary (1.4 billion won) was three times that of Chung Young-chae, CEO of NH Investment & Securities. The scale of customer assets he manages is in trillions. Executive Director Seo said, “Even when the opportunity for promotion came, I refused,” and “I wanted to remain in the field rather than a manager.”

Seo has been immersed in the blockchain, metabus, and non-fungible token (NFT) industries since last year. This is the background of the book 《Web 3.0 Live Scene》, which was compiled after meeting and interviewing industry founders. Web 3.0 means returning the profits monopolized by the platform to users through technologies such as blockchain and NFT.

On the 13th, at the publication ceremony held in Gangnam, Seoul, I met Managing Director Seo and asked why he became interested in Web 3.0. “Last year, I heard that billions of rich people were born with cryptocurrencies and NFTs. Both manpower and money flowed that way. There are various controversies, but I felt intuition that the ‘map of wealth’ around the world is changing.”

He had already participated in the 2018 Phantom Coin ICO (New Cryptocurrency Publication) and had invested in cryptocurrency himself.

He knocked on the doors of numerous companies for coverage. He sent e-mails without even seeing him and was often rejected for interviews. Through introduction after introduction, he built a network with more than 40 industry representatives. The Sandbox, a metaverse gaming platform, Redbrick, a metaverse creation platform, Com2uS, which built a blockchain ecosystem in the game industry, Supertree, which allows users to switch between different games through NFT, and Coinplug, a blockchain technology company. There were discovered by Seo.

Regarding the potential of Korean companies related to Web 3.0, Managing Director Seo said, “The domestic game industry, such as Netmarble Com2uS, is rapidly changing, such as entering the P2E (Play to Earn) and P2O (Play to Own) markets. He predicted, “As China is implementing a regulatory policy to ban cryptocurrency mining, there is a high possibility that Korean companies will become competitors to the United States."
Seo also started making actual investments. About 10 billion won was invested in Red Brick in the form of a trust, and personal funds were invested in Coinplug. Last year, he invested 80 billion won in unlisted companies through trust products or private equity funds. Carrot Market, Jikbang, and Avley are typical examples.

Although the virtual asset industry around the world was hit hard by the “Luna Incident” in May, it predicted that the demand to invest in Web 3.0 in the venture capital industry would not decrease. Director Seo said, “The virtual asset market is going through a healthy trial and error to clear the bubble.”
“Rather, there is no choice but to attract funds to blockchain companies with real technology,” he said. He also emphasized, “It is the role of PBs to quickly discover such companies.”