“We give you NFTs when you check in” The reason why hotels are obsessed with ‘art’ > NFT_News KDCA(한국데이터공인인증원)

As the daily recovery of Corona 19 is in full swing, more and more people are trying to enjoy a vacation worthy of a vacation in three years. Overseas travel is now possible, but due to rising airfare and reservation difficulties, it is expected that many travelers will visit Korea by this summer. Accordingly, the hotel industry is also preparing quickly. This year, the ‘Art Hocance (Hotel + Vacation)’ wind is blowing. This is a newly planned program by the hotel as the general public's interest in art has increased.

According to the related industry on the 3rd, Lotte Hotel will carry out a project that combines online and offline with artist Ko Sang-woo, who is called the “pioneer of blue photography art.” Artist Koh Sang-woo received great attention in 2016 when world-renowned pop star Madonna purchased his work. In August of last year, Klip Drops, a non-fungible token (NFT) exchange, introduced digital art “coexistence” and sold 100 pieces (approximately 120 million won) in 20 seconds.

On the 13th of last month, Lotte Hotel introduced an accommodation package including NFT works by artist Ko Sang-woo. You can stay overnight in the room and receive one new NFT by the late artist. It is sold at Signiel Seoul and Busan and Lotte Hotel Seoul, World, Jeju, Ulsan and Busan. All are limited to 300 rooms and can be used until December 31 this year. This time, the artist presented a total of 300 NFT works as a limited edition with the theme of deer. It is a reinterpretation of his popular work ‘Black Pearl’ as NFT.

The response is hot, especially among the younger generation. An official from Lotte Hotel said, “The price is 1 million won (excluding tax and service charge), but on the first day of the release, the 7th of last month, we achieved 80% of our initial goal.”

As the general public's interest in the art market increases, hotel districts are actively organizing products linked to the art platform. In hotels, where docent tour programs and exhibition viewing were common, the recent trend is to expand art packages from viewing to “owning.” Beyond the experience of appreciating and enjoying exhibitions, more and more consumers want to own works of art in various forms.

Grand Chosun Busan collaborates with the global art edition platform ‘Edition Alliance’ to showcase the ‘Stay X Art Shimmering’ package until the 31st of next month. ‘Edition Alliance’ is an art platform that introduces original edition works of top artists so that you can enjoy art in everyday life in a friendly way through curation of various works such as international galleries and print studios. It has three stores: Grand Chosun Busan, Chosun Palace Seoul Gangnam, and Grand Chosun Jeju.

This package was designed in collaboration between Grand Chosun Busan and Edition Alliance to collect trendy works that can only be found at Edition Alliance, rather than simply viewing the exhibition. One night in a room and two tealight holders made of crystal material designed by Zaha Hadid are given. It is characterized by a sensuous design that embodies the beautiful refraction of light and the reflection of the sea. Zaha Hadid is a world-renowned architect who designed Dongdaemun Design Plaza (DDP). 

Sofitel Ambassador Seoul presents the ‘Kids Dreaming Art Package’ until November 27th for families with young children looking for a hotel. The package that includes one night's stay in a Manifiq or Manifiq Family twin room includes a kids tableware set and canvas bag by Eva Armisen, a painter who paints happiness. Two invitation tickets to the ‘Eva Armisen Special Exhibition’ held at the War Memorial of Korea in Yongsan, Seoul until December 4 will also be provided. 

An official from the hotel industry predicted, "The entry barrier for the general public has been lowered, and as forms of combining technologies such as NFTs are activated, interest in products that can be owned will increase." 

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